More pertinent to the A1’s role is the Audi 50 (1974-78), an upmarket three-door supermini that was also badged as a (better-selling and cheaper) Volkswagen Polo. The 50 is the closest thing to a predecessor for the new A1, which was first displayed as the Metroproject Quattro concept in 2007.
Today, a small car no longer needs to be cheap. It can be as much of a lifestyle statement – arguably even as aspirational – as any sports car. Witness the Mini, and Audi has grabbed its own slice of the premium supermini pie with the A1.
If more proof were needed that buyers are willing to pay a premium for a high-end small hatchback, consider the popularity of the A1; so far, it has been a sell-out hit among buyers. It’s clear that people are willing to pay for the many optional extras that Audi considers essential to the premium buying experience, too.
To be a true premium car, though, the A1 must do more than just look the part and wear the price. It needs to feel like one and, more importantly for us, drive like the car we’re led to believe it is. That’s crucial, given how closely related it is to other VW Group products and the ever increasing standard - reset once again by the new iterations Ford Fiesta and the Seat Ibiza.