Since 2007, global demand for Czech automobiles whose snouts carry an abstract badge portraying a Native American warrior (Skodas, if you hadn’t guessed) has doubled, to roughly 1.2 million. That statistic doesn’t get any less extraordinary the more you think about it, and yet it should be even greater.
Only recently, the proportion of sales accounted for by Skoda’s sports utility vehicles was half the European average. With just a solitary contender – the mid-size Kodiaq – in this zeitgeist market sector, that’s hardly a surprise, and yet it is perplexing that a strategy-savvy brand built on utilitarian principles should find itself caught short in this manner.
It’s why we now have the Karoq – a compact SUV designed to compete not only against blood relatives such as the Volkswagen T-Roc and Seat Ateca but also Nissan’s Qashqai and the Kia Sportage. On paper, it should be another strong showing from Skoda, which has in modern times forged a strong reputation. It’s one built from delivering just enough of the technology and materials quality from more premium VW Group brands to make the aggressive pricing seem irresistible. Spacious cabins and an increasingly crisp exterior design language have further precipitated that rocket-like sales graph, which is only expected to steepen as Skoda commits more resources to the segment.